Articles

Explore recent articles that provide insights to help elevate your brand.

Investing CapEx in the Hotel Experience Pays Off

Elevate What Makes Your Hotel Special to Guests

Make a Difference With Service

Many Hotel Features Can Be Copied, but a Real Human Connection Is Harder To Imitate

Flipping the Script on New Hotel Construction and Renovations

Significant investments create more impact when they start with a big idea.

The Power of Operations in Building a Strong Brand

Your brand’s success is dependent upon consistently delivering on the promise you make to customers.

Bringing Brand Equity to the Bank

Positioning defines the unique value your brand delivers to customers—and every business decision can contribute to or take away from your brand’s equity. A “brand equity bank account” can help fortify your brand and lead to business growth.

Positioning to Win with a Powerful Brand Story

A unique and compelling brand story creates alignment within your organization. When your brand story is fully embraced, both customers and employees become more engaged with, and more loyal to, your brand.

Do Your Customers Know You Care About Them?

Hotels must do more to build relationships with and engage customers to differentiate and emerge stronger in this new era.

Rediscovering Your Brand Story After the Crisis

Think About How Guest Needs Have Changed.

COVID-19 has been the story for the past year. The pandemic has gravely affected the hospitality industry. Hotels did their best to weather the storm, quickly putting into place disinfecting procedures, contactless transactions and other measures to keep guests safe. Such precautions have become table stakes for doing business.