Brand Strategy Consulting

brandMatters reviews, evaluates and develops greater Brand loyalty through a series of steps, beginning with a comprehensive Brand assessment. brandMatters will help you define and focus on your core customer; establish your Brand "promise" and a uniform voice; and build loyalty through a variety of innovative techniques, such as Brand cues.

Meeting Facilitation and Creative Ideation Sessions

brandMatters designs and delivers engaging interactive sessions. These sessions can be used for strategic planning, to generate positioning possibilities and brand cues or to develop solutions to a specific idea or problem. The unique design and customization of these sessions ensures you get the best out of all participants.

Strategic Planning

brandMatters leads your team in developing a business strategy that supports your brand. Services include corporate strategy, long-term planning and individual department plans. brandMatters gathers input from key stakeholders, conducts competitive analysis and facilitates interactive sessions to draw critical insights to craft the plan.

Personal Branding

Each and every one of us is a brand. Just like companies, we need to develop and nurture our brands. brandMatters applies brand development principles and tools to facilitate workshops and coach individuals on ensuring their personal brands are as strong as they can be.

Brand Education Workshops customized to your organization

"Living your brand" should be a key element of your business strategy. What systems do you have to protect and even grow the value of your brand, especially when your brand is delivered by many different people? brandMatters designs and delivers energetic and engaging workshops to ensure that everyone in your organization is on the same page.

Comments from recent workshop participants:

“I am very inspired to make improvements.”

“You gave me valuable information to help my business succeed.”

“The exercises were focused, well structured, progressive and a good working example of branding principles.”

“You kept my interest and attention. It was fast paced and informative.”

“I learned so much about branding and how to do it that I will continue the process immediately.”

“I like that I know how to apply the principles right away.”

brandMatters Institute

Learn how to better brand and deliver your product or service -- internally and externally -- in order to grow your business. brandMatters Institute offers two tracks. The off-site track, for small/medium-sized businesses is offered twice annually and open to a limited number of participants. The Institute also offers a one-day, intensive on-site program for corporate management teams across departments. Both tracks include pre-meeting customer service data; tailored brand management strategy; and action steps to track success. See brandMatters Institute.

Conference Presentations

brandMatters President Karen McSteen is available to speak on the following topics and will tailor a presentation to your audience. She uses real brand stories from her vast experience to share with your audience how brand building can fuel a successful financial future.

>How to Strengthen your Business by Strengthening your Brand: The Five Steps to Living Your Brand

The Five Steps to Living Your Brand

>Building Your Free Sales Force
>Strengthen your Brand on the Web

Comments from her recent audiences:

“Karen’s delivery was exceptional.”

“Karen is a very good speaker. She is focused and clear and knows brand really well.”

“I was involved and sitting on the edge of my seat the whole time.”

“It was informative, entertaining and involved the audience.”