"We have worked with Karen for three years. From annual planning to quarterly follow-ups to helping us solve a particular challenge, Karen’s experience, preparation and ability to keep us focused has enabled our team to be more strategic and productive. She has become a trusted partner."
Dave Sibley, President and Chief Executive Officer
Hospitality Management
White Lodging Services

"We selected brandMatters because of Karen McSteen's deep experience with global service companies like us -- companies that must live their brands through service delivery, not products. Karen's calm professionalism and communication style blended well with our executive team, which relied heavily on her for guidance and specific advice. Karen is a master of brand rationalization techniques. We are proud to have had her as part of our team."
Nicole Watson, Vice President, Business Development
Vance International