Better position your brand -- internally and externally -- in order to grow your business. We offer off-site packages for small- and medium-sized businesses as well as intensive on-site programs for corporate management teams. Included are customer service data, a tailored brand management strategy and action steps to track success.

> Track A: Executives of Small and Medium-sized Businesses
> Track B: Corporate executives and managers involved with brand, including marketing, operations and human resources

Track A: Executives of Small and Medium-sized Businesses

Why attend?

As an executive of a small or medium-sized business, you want to get all sides of your company on the same page. The Institute is an intensive two-day session offering training, research, resources and individualized consulting in brand strategy, management and delivery at group rates. Through advance work for your session, one-on-one consultation and rare follow-up tracking, you will:

  • " Learn how your customers perceive your brand and competition

  • " Learn how to uniquely position your brand to grow your business

  • " Learn how to "spread the brand word" with customers and throughout your operations

  • Implement what you've learned

The bottom line? You take away from the Institute a targeted brand strategy, proprietary research and an operational plan. This is not just a workshop; this is a targeted, affordable, consulting package.

Who should attend?

We recommend that the directors of operations and marketing both attend. The fee covers the customer survey for up to 50 of your customers, a pre-work kit, follow-up tracking and tuition for two executives. Participants are responsible for travel and lodging.

What happens before and during the two-day session?

Four weeks prior to your session:

  • You provide us with a list of e-mail contacts for a customer survey.

  • We complete pre-session phone interview with one-two key stakeholders.

  • Your company's senior team completes pre-session work explained in an instructional kit.

During the session:

  • Day 1: Brand Education Overview, Research Results, Develop Your Brand Position

  • Day 2: Action Plans for Marketing and Operations Departments;
    How to Effectively Communicate Your Brand

What happens when I return to my company?

Bi-monthly follow-up tracking for six months


Track B: Corporate Executives and Managers


  • What: Intensive one-day, on-site program for multiple managers

  • Offers: Training and consultation in brand strategy, management and delivery

  • Who: Corporate executives or managers involved with brand, including marketing, operations and human resources

Why take part?

brandMatters helps organizations define, develop and strengthen their brands to build loyalty and exceed their business goals. "Living your brand" should be a key element of your company strategy. What systems do you have in place to protect -- and grow -- the value of your brand, especially when it is delivered by many different people? brandMatters Institute can help.

What does the Institute include?

This on-site program is uniquely positioned to cross departmental boundaries. The Institute includes

  • Pre-session phone interviews on brand focus with up to two key executives

  • Internal assessment of brand focus and delivery via an employee survey

  • Facilitated sessions in brand growth, management and delivery

  • Action-step planning

  • Follow-up tracking

The bottom line? You take away from the Institute a consistent internal brand approach for your key management team.

Who should attend?

Since your brand is delivered by your employees, we recommend involving directors from operations, marketing and human resources.

When are the sessions?

Sessions are scheduled at your convenience. You may want to wrap the Institute into existing internal and marketing training programs.

What happens after the session?

  • You receive bimonthly follow-up tracking for six months