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Better position your brand -- internally and externally -- in
order to
grow your business. We offer off-site packages for small/medium-sized
businesses, and intensive on-site programs for corporate management teams.
Included: customer service data, tailored brand management strategy and
action steps to track success.
> Track A: Executives of Small/Medium-sized
Businesses
> Track C: Corporate executives or
managers involved with brand, including marketing, operations
and human resources
Track A: Executives of Small/Medium-sized
Businesses
Why attend?
As an executive of a small/medium-sized business, you probably
want
to get all sides of your company on the same page. The Institute is an
intensive two-day session offering training, research, resources and
individualized consulting in brand strategy, management and delivery
at group rates. Through advance work for your session, one-on-one consultation
and rare follow-up tracking, you will:
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Learn how your customers perceive your brand and competition
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Learn how to uniquely position your brand to grow your business
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Learn how to "spread the Brand word" with customers
and
throughout your operations
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Implement what you've learned
Bottom line? You leave the Institute with a targeted brand strategy,
proprietary research and an operational plan. This is not just
a
workshop; this is a targeted, affordable, consulting package.
Who attends?
The fee covers the customer survey for up to 100 of your customers,
pre-work kit, follow-up tracking and tuition for two executives; we suggest
the directors of operations and marketing both attend. Participants
are responsible for travel and lodging.
What happens during the two-day session and earlier?
Four weeks prior to your session:
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You provide us with a list of e-mail contacts for customer
survey, which we distribute up to 100 customers using e-know technology;
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Pre-session phone interview with one-two key stakeholders;
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Your company's senior team completes pre-session work explained
in an instructional kit.
During the session:
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Day 1: Brand Education Overview, Research Results, Develop
your Brand Position
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Day 2: Action Plans for Marketing and Operations Departments;
How to Effectively Communicate Your Brand
What happens when I return to my company?
Bi-monthly follow-up tracking using e-know technology
for six months
Track C: Corporate managers, on-site consultation
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What: Intensive one-day, on-site program
for multiple managers
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Offers: Training and consultation in brand
strategy,
management, delivery
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Who: Corporate executives or managers
involved with brand, including marketing, operations and
human resources
Why take part?
brandMatters helps organizations define, develop and strengthen
their brand to both build loyalty and exceed their business goals. "Living
your brand" should be a key element of your company strategy.
What systems do you have to protect, and grow, the value of your
brand, especially when it is delivered by many different people?
brandMatters Institute can help.
What does the Institute include?
This on-site program is uniquely positioned to cross departmental
boundaries. The Institute includes:
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Pre-session phone interviews with one-two key executives
on brand focus
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Internal assessment, through employee survey using e-know technology,
of brand focus and delivery
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Facilitated sessions in brand growth, management, delivery
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Action-step planning
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Rare follow-up tracking
Bottom line? You complete the Institute with a consistent internal
brand approach for your key management team.
Who attends?
We suggest involving directors from operations, marketing and
from human resources -- since brand is delivered by employees.
When?
Sessions are scheduled at your convenience. You may want to
wrap
the Institute into existing internal and marketing training programs.
What happens after the session?
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