
Better
position your brand -- internally and externally -- in order to grow your business.
We offer off-site packages for small- and medium-sized businesses as well as intensive
on-site programs for corporate management teams. Included are customer service
data, a tailored brand management strategy and action steps to track success.
> Track A: Executives of Small and Medium-sized
Businesses > Track B: Corporate executives
and managers involved with brand, including marketing, operations and human resources
Track A: Executives of Small
and Medium-sized BusinessesWhy attend?As an executive of a small
or medium-sized business, you want to get all sides of your company on the same
page. The Institute is an intensive two-day session offering training, research,
resources and individualized consulting in brand strategy, management and delivery
at group rates. Through advance work for your session, one-on-one consultation
and rare follow-up tracking, you will: -
" Learn how your customers
perceive your brand and competition -
" Learn how to uniquely position
your brand to grow your business -
" Learn how to "spread the
brand word" with customers and throughout your operations -
Implement
what you've learned The bottom line? You take away from the Institute
a targeted brand strategy, proprietary research and an operational plan. This
is not just a workshop; this is a targeted, affordable, consulting package. Who
should attend?We recommend that the directors of operations and marketing
both attend. The fee covers the customer survey for up to 50 of your customers,
a pre-work kit, follow-up tracking and tuition for two executives. Participants
are responsible for travel and lodging. What happens before and during
the two-day session?Four weeks prior to your session: -
You provide us with a list of e-mail contacts for a customer survey. -
We complete pre-session phone interview with one-two key stakeholders. -
Your company's senior team completes pre-session work explained in an instructional
kit. During the session: -
Day 1: Brand Education
Overview, Research Results, Develop Your Brand Position -
Day 2:
Action Plans for Marketing and Operations Departments; How to Effectively
Communicate Your Brand What happens when I return to my company?Bi-monthly
follow-up tracking for six months
Track B: Corporate Executives and Managers
-
What: Intensive one-day, on-site program
for multiple managers -
Offers: Training and consultation
in brand strategy, management and delivery -
Who:
Corporate executives or managers involved with brand, including marketing, operations
and human resources Why take part?
brandMatters helps organizations define, develop and strengthen their brands to
build loyalty and exceed their business goals. "Living your brand" should
be a key element of your company strategy. What systems do you have in place to
protect -- and grow -- the value of your brand, especially when it is delivered
by many different people? brandMatters Institute can help. What
does the Institute include? This on-site program is uniquely
positioned to cross departmental boundaries. The Institute includes -
Pre-session phone interviews on brand focus with up to two key executives
-
Internal assessment of brand focus and delivery via an employee
survey -
Facilitated sessions in brand growth, management and delivery -
Action-step planning -
Follow-up tracking The
bottom line? You take away from the Institute a consistent internal brand approach
for your key management team. Who should attend?
Since your brand is delivered by your employees, we recommend involving directors
from operations, marketing and human resources. When are the sessions?Sessions
are scheduled at your convenience. You may want to wrap the Institute into existing
internal and marketing training programs. What happens after the session? |